The Innovation Manifesto

Nothing grates on nerves quite like corporate-speak. It's the lingo of Type A suits everywhere, proselytizing to the inspirationally challenged while exploiting their own clip-art fetishes...

Over all, this "manifesto" uses the word innovation upwards of sixty times, defined... as "creativity applied with intention to create value." I think that means attempting to co-opt everything that's great, wring whatever money is possible out of it, and then move on to the next fad like a swarm of well-tailored locusts. By the time I got to the 25th use of the word "innovation," and was only on page three -- I was ready to proclaim that I did not think that word means what [the author] thinks it means.


Okay, quick. A show of hands where this sounds a little too familiar?